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The Marketing Business Analyst is responsible for gathering and interpreting business information and mold it into actionable decisions and leveraged for process improvements. This role works closely with the marketing team to help them understand and articulate their goals, objectives, and solutions. Responsible for eliciting, analyzing, validating, and verifying requirements and ensuring that they are complete, consistent, concise, comprehensible, traceable, feasible, and verifiable. The Marketing Business Analyst will report to the Director of Marketing Technology.

What you'll be doing

Produce and maintain detailed, clear, accurate and accessible documentation of business requirements, system configurations, and technical specifications.
• Evaluate existing marketing technology workflows and processes for efficiency and effectiveness.
• Recommend and implement improvements to streamline operations and enhance marketing performance.
• Troubleshoots efforts for potential system and process issues.
• Identifies and documents system deficiencies and recommends solutions.
• Supports monitoring and remediation of potential customer-impacting issues.

What you will need to be successful

• Bachelor's Degree in marketing, mathematics, statistics, finance, accounting, or economics majors, and/or equivalent work experience preferred.
• 3+ years experience in business requirements analysis with specific experience in data searching. Experience should include flow modeling, Stakeholder knowledge extraction and sharing. Experience in SQL Queries and process flow is preferred.
• Knowledge in creation of software products, preferably in marketing technology (MarTech).
• Formal writing experience is highly desired.
• Knowledge of agile and SAFE is also required.
• Proven ability to advance an operational unit's strategic direction through identification of risk/opportunity and contributing to the corresponding mitigation/solution.
• Self-direct in the identification of team, system, and project implications.
• Strong analytical and problem solving skills with a critical eye for detail.
• A strong customer service orientation is essential.
• Demonstrated ability to adapt to the changing demands of business is a must.

We are currently unable to hire for this or any non-exempt role in the states of Alaska, California, Hawaii, Oregon, Rhode Island, Nevada, New Jersey, New York, or outside the continental United States.

#LI-Remote

This is a remote position.

The compensation range describes the typical minimum or maximum base pay range for this position. The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Full-time team members receive a minimum of 18 days of annual PTO and 13 paid holidays per year
• Adventure accounts
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education& tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Why work for HealthEquity

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

Come be your authentic self

HealthEquity, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

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