Job Title: Product Line Specialist

Summary of Job:

Under direction of General Manager (GM), manage product strategy within the specified product category. Coordinate with the GM on research, development, planning and execution of the strategic business direction for the category. Development of new products and associated launch plan, pricing, promotions, communications, expense budgeting, sales support, and various internal/external projects

Responsibility:

• Execute assigned strategy for product sales and profitability for category
• Manage operating expenses within the category as directed by GM
• New Product Development process coordination with R&D
  • Coordinates development priorities for each product within the category
  • Reviews and analyzes product proposals to determine derived benefits and possible applications to justify expenditures. Presents analysis to GM for final approval.
• Coordination assignment and creation for MSRP, parts #'s, marketing and technical specs
• Coordinate all aspects of new product launches with internal teams
• Identify new market opportunity
• Rationalize product list within category as part of lifecycle management process
• Train key stakeholders on new and existing product lines
• Provide input on product pricing and program structure
• Analyze and collaborate solutions to late orders/backlogs
• Coordinate new supplier development
• Liaison with Quality Department on product manufacturing issues
• Develop 3-year strategic plan for assigned product line with GM collaboration
• Review product features and benefits /technical info in all creative design work.
• Attend trade shows and other industry activities as warranted
• Write product specs, features and benefits
• Assist in forecasting monthly product line revenue targets
• Other duties as assigned by GM

Required Experience

One to three years related experience.

Required Education

Bachelor's degree, MBA or advanced degree preferred

Qualifications

• Must have excellent communication (verbal/written) skills
• Quantitative and analysis skills; project management skills
• Ability to execute assigned tasks with minimal oversight
• Strong interpersonal skills
• Ability to manage multiple projects and be relied upon to interface and contribute to the leadership team when necessary.
• 50%+ travel required

Supervisory responsibility

May have 1 or more direct reports